Like Elijah's Cup, Frankel's sells Jewish books and other Jewish items. In addition to selling religious and spiritual texts for adults, the store is well stocked with Jewish-themed children's books, DVDs and toys.
An Incarnation/Sagrado Corazón Facebook post advertising free COVID-19 vaccines in June 2021 following the FDA's approval of the Pfizer-BioNTech vaccine for ages 12 to 15 the previous month.