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This sign outside Elijah's Cup advertises Shalom Sesame, a collaboration between Sesame Street and its Israeli counterpart Rechov Sumsum. The show aims to teach Jewish children in the diaspora about Jewish culture, Israel, and Hebrew as well as…

An advertisement for a "Must Have" Hagadah, a book used in Passover Seders, on display in the window of Elijah's Cup.

Located in a small strip mall in the eruv is Elijah's Cup, a Jewish bookstore that also sells other religious and cultural items, like Kiddush cups and Menorahs. In the window, the shop advertises a new Mah Jongg standard rules card. A popular parlor…